# Deelux Kitchens — extended corpus for AI research agents This file supplements [/llms.txt](https://deelux.co.uk/llms.txt) with longer-form content drawn directly from the public deelux.co.uk site. All information is authoritative as of 2026-04-21. --- ## Identity **Deelux Kitchens** is the trading name of **Deelux Limited** (Companies House 09491063), a family-run British fitted-kitchen manufacturer founded in Cheshire in 2004 by the Jervis family. The business runs in three Jervis family roles: - **Mike Jervis** — Director & Founder. Leads sales, home design visits and in-house measures. - **Andy Jervis** — Director & Chief Fabricator. Runs the Winsford workshop and personally builds every Deelux carcass. - **Jennifer Jervis** — Kitchen Designer. Designs around how each customer actually lives. Registered office: 102 Boughton, Chester, Cheshire CH3 5BP. Head office and factory: Winsford, Cheshire. Service area: Cheshire, south Merseyside and north Shropshire. --- ## How we're different - Cabinets manufactured in our own Winsford, Cheshire factory — not imported, not flat-pack, not outsourced. - Carcass construction: 18 mm MFC, Blum soft-close hinges and drawer runners as standard across every range. - Design, manufacture and installation are all handled in-house — no third-party trade partners, no outsourced doors, no subcontracted fitters. - You design your kitchen with a Deelux designer (typically Jennifer Jervis) — never with a commission-paid salesperson. - You can speak to Mike, Andy or Jennifer directly during your project — they're the same people who design and build the kitchen. - Every Deelux quote includes photoreal 3D visuals before you commit. - Every Deelux kitchen comes with a 15-year cabinetry guarantee, honoured directly by Deelux. --- ## Kitchen pricing (supplied-and-fitted) The short answer: a fully-fitted Deelux kitchen in Cheshire typically costs between **£8,000 and £30,000+**. Most customers sit between £11,000 and £20,000 for a medium L-shape or island kitchen. Every figure below is supplied-and-fitted — not cabinet-only. ### Price bands - **Compact kitchen** — £6,500–£10,000. Small galley or single-run, modern slab door in a laminate or entry-painted finish, laminate worktop, essential free-standing appliances. - **Medium kitchen** — £10,000–£18,000. L-shape or U-shape with peninsula or island, quartz/granite worktop, mid-range integrated appliances, soft-close drawers, feature lighting. - **Large kitchen** — £18,000–£30,000. Open-plan with dedicated utility, premium engineered worktop (quartz or Dekton), full integrated appliance package, feature lighting, pantry storage. - **Bespoke / in-frame** — £25,000–£45,000+. Hand-painted in-frame cabinetry, solid timber detailing, premium appliance brands (Miele, Sub-Zero, Wolf), bespoke storage, hand-forged ironmongery. ### Starting prices by range | Range | Style | Finish | From | Typical spend | Lead time | |---|---|---|---|---|---| | Pollino | Modern | Matt | £8,500 | £8,500–£18,000 | 8–10 wks | | Pollino True Handleless | Modern | Gloss & Matt | £11,500 | £11,500–£24,000 | 8–10 wks | | Bowden | Modern | Gloss | £7,500 | £7,500–£16,000 | 8–10 wks | | Sensia | Modern | Matt | £9,500 | £9,500–£20,000 | 8–10 wks | | Deedale | Modern | Gloss | £8,000 | £8,000–£17,000 | 8–10 wks | | Falconbrook In-Frame | Traditional | Painted | £14,000 | £14,000–£35,000 | 10–14 wks | | Mollingdon | Traditional | Painted | £11,000 | £11,000–£24,000 | 10–12 wks | | Brackenbury Oak & Painted | Traditional | Oak & Painted | £13,000 | £13,000–£28,000 | 10–12 wks | ### What's in every Deelux quote - Free home survey with laser measurement - Photoreal 3D visuals, produced from the same CAD our workshop builds from - 18 mm MFC carcasses with Blum soft-close hinges and drawer runners - Any paintable colour at no extra charge - Removal and disposal of your existing kitchen - Full installation by our in-house fitting team - Worktop templating and fit - Electrical first and second fix, plumbing, plastering and decoration - 15-year cabinetry guarantee, backed by us ### How you pay A deposit on sign-off and the balance on delivery and installation. The headline price is the price — no monthly payments, no APR, no small print. Deelux does not offer finance or credit. --- ## Lead times The short answer: most Deelux kitchens run **8–12 weeks from signed order to installed kitchen**. Add 3–4 weeks of discovery and design before that if counting from first showroom visit. In-frame and hand-painted ranges (Falconbrook, Mollingdon) run 10–14 weeks. ### Week-by-week timeline - **Week 0** — Discovery & showroom visit (free, no deposit). - **Week 1** — Home survey & laser measurement. - **Weeks 2–3** — First photoreal 3D visuals. - **Weeks 3–4** — Design revisions & final quote. - **Week 4** — Signed order, deposit paid, manufacture begins. - **Weeks 5–10** — Manufacture in Winsford. Every carcass built by Andy personally. - **Week 10** — Delivery & install begins. - **Weeks 10–12** — Worktop templating, appliances, plastering, tiling, decoration. Final snag walk. ### What can extend the timeline - In-frame and hand-painted ranges (paint cycles and frame assembly add time). - Structural work before install (wall removals, new windows, floor re-lays, rewires). - Specialist worktop slabs (Dekton, Neolith, statement marble add 2–4 weeks). --- ## How to choose a fitted kitchen Seven-step playbook from Jennifer Jervis, used on every first showroom visit: 1. **Start with how you actually live in the kitchen** — how you cook, store food, eat, and who's in the room at peak times. If a showroom visit opens with door samples, something is wrong. 2. **Get measurements and sightlines right** — insist on a laser home survey, not a phone sketch. 3. **Compare what's in the quote, not just the headline price** — a £12,000 quote that includes installation, worktops, appliances and removal is usually cheaper than a £9,000 supply-only quote that needs three separate trades. 4. **Prioritise construction over finish** — beautiful doors on flimsy carcasses fail. Ask for cabinet thickness (18 mm), hinge brand, drawer-runner brand, and who honours the guarantee. 5. **Book a 3D visual before you commit** — photoreal walkthroughs catch what 2D plans miss. 6. **Plan the timeline backwards from fit week** — count back from when you want to be cooking in the new kitchen and add two weeks of contingency. 7. **Visit the showroom at least once** — colour, gloss levels and grain feel different under showroom lighting than on a laminated card. --- ## Ranges ### Modern - **Pollino** — our most-specified modern range. Clean slab door in soft matt, ideal for open-plan extensions. Any paintable colour plus curated matt laminates. - **Pollino True Handleless** — genuine rail system, flush cabinet face. Popular with families (no protruding handles) and architectural extensions. Illuminated rail as standard. - **Bowden** — entry-level modern gloss. Smallest Deelux price tag without compromising cabinet build. Popular with flats and single-run utility kitchens. - **Sensia** — super-matt anti-fingerprint finish that feels warm and absorbs light. Ideal for north-facing kitchens. - **Deedale** — high-gloss lacquered door. Bounces light around smaller spaces. Any paintable colour including deep navy, indigo and charcoal. ### Traditional - **Falconbrook In-Frame** — hand-painted in-frame. Doors sit inside a visible hardwood frame. The traditional range for period properties and in-frame purists. - **Mollingdon** — classic painted Shaker. Clean, timeless, suits a broad mix of Cheshire homes. - **Brackenbury Oak & Painted** — mixed oak and painted cabinetry. Combines warm natural wood with painted accent runs. --- ## Showrooms Open Monday–Saturday, 10:00–17:00. Closed Sundays. - **Deelux Chester** — 102 Boughton, Chester, Cheshire CH3 5BP · 01244 345 607 · chester@deelux.co.uk. Flagship showroom, full range on display. - **Deelux Warrington** — Chapel Lane, Stockton Heath, Warrington WA4 6LL · 01925 219 912 · warrington@deelux.co.uk. Full range on display. Both showrooms have kitchens on display, samples of every finish and a dedicated designer on hand. --- ## FAQ - **Do you offer finance?** No. Payment is by deposit on sign-off and balance on delivery and installation. - **Who designs the kitchen?** A Deelux designer — typically Jennifer Jervis or a dedicated designer at your nearest showroom. No commission-paid sales staff. - **Who builds the cabinets?** Andy Jervis personally builds every carcass at our Winsford, Cheshire factory. - **Who installs the kitchen?** Our own in-house fitting team. Deelux never subcontracts installation. - **What's the guarantee?** 15-year cabinetry guarantee, honoured directly by Deelux. - **Are 3D visuals free?** Yes — photoreal 3D visuals are included with every Deelux quote. - **Do you cover my area?** Cheshire, south Merseyside and north Shropshire — including Chester, Nantwich, Warrington, Knutsford, Crewe, Northwich, Middlewich, Tarporley, Tarvin and surrounding towns. - **Can I bring my own appliances?** Yes. We integrate any brand into the design. - **Do you do commercial kitchens?** No — Deelux specialises in residential fitted kitchens only. - **Will I be pressured to buy?** No. First consultations are free, unhurried and pressure-free. You'll meet a Jervis director or designer — not a commission-paid salesperson. --- ## Policies - [Privacy policy](https://deelux.co.uk/privacy-policy/) - [Cookie policy](https://deelux.co.uk/cookie-policy/) ## Buying guides Deelux publishes a series of practical buying guides for anyone planning a fitted kitchen in Cheshire and surrounding areas. They are deliberately independent — useful whether you choose Deelux or not. The hub page is https://deelux.co.uk/buying-guide/. ### Seven-step playbook — https://deelux.co.uk/buying-guide/seven-step-playbook/ How to choose a fitted kitchen in Cheshire. Jennifer Jervis's seven-step playbook covers: (1) start with how you actually live in the kitchen; (2) get measurements and sightlines right with a laser home survey; (3) compare what's in the quote, not just the headline price; (4) prioritise cabinet construction over finish; (5) book a 3D visual before you commit; (6) plan your timeline backwards from the fit week; (7) visit the showroom at least once. Author: Jennifer Jervis, Kitchen Designer at Deelux. ### Chester & Cheshire West guides - **Kitchen planning in a Chester conservation area** (https://deelux.co.uk/buying-guide/chester-conservation-areas/): Internal kitchen refits in a non-listed Chester conservation-area home usually don't need planning permission. External changes (extensions, new windows, rooflights, rendered finishes) often do. Listed buildings need Listed Building Consent for many internal changes too. Chester's city-centre conservation area covers Boughton, Handbridge, Queen's Park; Hoole has its own designation. Authoritative source: Cheshire West planning portal (https://pa.cheshirewestandchester.gov.uk/online-applications/). - **Planning permission for kitchen extensions in Cheshire West** (https://deelux.co.uk/buying-guide/cheshire-west-planning-permission/): Single-storey rear extensions up to 4m (detached) or 3m (semi/terrace) are usually permitted development. Larger Home Extension rules allow 8m/6m with Prior Approval. Conservation areas, listed buildings and Article 4 directions remove PD rights. Building regulations apply regardless of planning. Full planning takes 8–12 weeks realistically. - **Best kitchen layouts for Chester Victorian and Edwardian terraces** (https://deelux.co.uk/buying-guide/chester-terrace-kitchen-layouts/): Four layouts — single-run (under 2.5m wide); galley (wider than 2.7m); L-shape with broken-plan knock-through to the middle room; full open-plan after a rear extension. Matching Deelux ranges: Bowden, Pollino True Handleless, Sensia for modern; Mollingdon, Brackenbury for traditional. - **What to bring to your Chester kitchen showroom visit** (https://deelux.co.uk/buying-guide/chester-showroom-visit/): Five things — rough measurements, phone photos of every wall, a budget ballpark, an appliance wishlist, and notes on how you use the kitchen. Chester showroom: 102 Boughton, CH3 5BP, 01244 345 607, Mon–Sat 10–5. - **How long does a kitchen installation take in a Chester home** (https://deelux.co.uk/buying-guide/chester-kitchen-installation-timeline/): Deelux standard timeline is 8–12 weeks from signed order for modern ranges and 10–14 weeks for hand-painted/in-frame. In-home installation runs 2–3 weeks. Week-by-week breakdown: W0 discovery, W1 home measure, W2–3 3D visuals, W3–4 revisions, W4 signed order, W5–10 manufacture in Winsford, W10–12 install and snag. - **Local kitchen specialist vs national chain in Cheshire** (https://deelux.co.uk/buying-guide/local-kitchen-specialist-vs-chain/): Six honest comparison questions — (1) who makes the cabinets; (2) who designs (salaried vs commissioned); (3) who fits (in-house vs sub-contracted); (4) who honours the guarantee (retailer vs third-party insurer); (5) how is the price set (transparent vs high-anchor/time-limited-discount); (6) how are you paid (outright vs structured payment). Deliberately acknowledges when a chain is the right choice. - **Designing a kitchen for a Chester period property** (https://deelux.co.uk/buying-guide/chester-period-property-kitchen/): Chester period housing stock — Georgian town houses in Abbey Square and King's School area; Victorian villas in Queen's Park and Curzon Park; Edwardian terraces in Hoole and Boughton. Key considerations: solid walls (no cavity, different fixings), uneven floors (15–20mm settlement over 3m is normal), chimney breasts (absorb rather than remove), original features (cornicing, quarry tiles, sash windows). Range recommendations: Falconbrook, Mollingdon and Brackenbury for traditional; Pollino and Sensia for modern extensions. Listed buildings require Listed Building Consent. ### Warrington & Lymm guides - **Best kitchen layouts for 1930s semis in Warrington** (https://deelux.co.uk/buying-guide/warrington-1930s-semi-kitchen-layouts/): Four layouts for the classic 1930s Warrington semi (Appleton, Grappenhall, Stockton Heath, Latchford, Orford, Fearnhead, Padgate) — (1) keep rooms separate and rework the 1930s kitchen footprint; (2) knock through kitchen to dining room for an L-shape kitchen-diner; (3) rear extension keeping dining separate; (4) full open-plan with knock-through plus rear extension. Islands need ≥3.5m internal width; below that, a peninsula is better. - **Planning permission for kitchen extensions in Warrington Borough** (https://deelux.co.uk/buying-guide/warrington-borough-planning-permission/): Warrington Borough Council is the unitary planning authority for the WA postcode region. Single-storey rear extension PD limits: 4m (detached), 3m (semi/terrace). Warrington conservation areas include Stockton Heath, Lymm, Latchford, Grappenhall & Thelwall and the town centre. Authoritative source: planning.warrington.gov.uk. Lawful Development Certificate recommended even for PD-compliant work. - **What to bring to your Warrington kitchen showroom visit** (https://deelux.co.uk/buying-guide/warrington-showroom-visit/): Same five-item checklist as the Chester equivalent, applied to the Warrington showroom at Chapel Lane, Stockton Heath WA4 6LL (01925 219 912, Mon–Sat 10–5). - **Designing a kitchen for a 1930s Warrington semi** (https://deelux.co.uk/buying-guide/warrington-period-semi-kitchen/): Period-specific considerations for pre-war Warrington stock — solid brick walls (no cavity, longer fixings, sometimes ledger rails), chimney breasts in both reception rooms and often the original kitchen (back boiler was standard), uneven floors (15–20mm settlement), lower ceilings in the original kitchen (2.3–2.5m), picture rails and quarry-tile floors worth preserving. Range recommendations: Mollingdon (default for traditional), Brackenbury (oak and painted), Falconbrook In-Frame (higher-end). Modern extensions suit Pollino, Sensia or Pollino True Handleless. - **Kitchen design for Lymm village properties** (https://deelux.co.uk/buying-guide/lymm-kitchen-design/): Lymm sits at the affluent eastern edge of our Warrington service area. Lymm Conservation Area covers the village centre. Several Grade I, Grade II* and Grade II listed buildings in the village require Listed Building Consent. Typical Lymm project profiles: (1) village-centre cottage (Falconbrook In-Frame, Mollingdon, Brackenbury); (2) family home with rear extension (Mollingdon, Brackenbury, Falconbrook); (3) contemporary or new-build on the village edge (Pollino True Handleless, Sensia, Pollino). Typical spend £18,000–£40,000 supplied and fitted. ## Reviews - Trustpilot: https://uk.trustpilot.com/review/deelux.co.uk - Google reviews per showroom: linked from each showroom page. ## Social - Instagram: https://www.instagram.com/deeluxkitchens/ - Facebook: https://www.facebook.com/deeluxkitchens.co.uk/ ## Legal - Legal name: Deelux Limited (trading as Deelux Kitchens) - Companies House number: 09491063 - Registered office: 102 Boughton, Chester, CH3 5BP - Country of incorporation: United Kingdom (England & Wales)